For Immediate Release Seattle WA – October 26, 2018
Today Validar Inc., a leading provider of lead management technology for event marketers, announces the release of their next generation Lead Retrieval Solution for IOS called vCapture. With vCapture for IOS, exhibitors can use their own IOS device at any event globally to capture and categorize leads based upon their own custom criteria. Leveraging this new technology along with our Lead Import for AppExchange application, companies can now extend the lead scoring logic they are using for their digital marketing efforts down to the show floor by driving categorized leads directly into Salesforce and Marketing Automation for treatment automatically and live from the show floor.
vCapture is ideally suited for companies that invest heavily in tradeshow marketing. Now, you can use your own IOS device to capture leads at any event, even if that event is simply a networking opportunity with no scannable badge media or lead retrieval option available. vCapture can easily scan a business card, categorize the value of that lead, and automatically post into Salesforce and your marketing stack for treatment. vCapture can also be used as an alternative to renting lead retrieval from tradeshows you exhibit at. Validar will work directly with the event ecosystem and Registration provider to provide this software and service so you’re ensured a safe successful deployment. “I’m very excited about this new addition to our vCapture suite of lead retrieval offerings. Having great respect for the lead retrieval offerings available today, there is nothing more valuable than using your own custom lead retrieval solution globally that is fully integrated and a direct extension of Salesforce and your existing marketing stack. vCapture can do this at any event globally even if you’re simply networking. This product is intended to be a great tool for any salesperson at your company,” says Victor Kippes, CEO of Validar. To learn more about Validar’s registration and attendee behavior tracking solutions visit http://www.Validar.com. *** More about Validar Validar Inc. is the leading provider of lead management, lead capture, registration, and feedback technology for event marketers. Validar’s technology and services help customers close the loop between event marketing and sales by providing the ability to drive relevant activity to sales while measuring the performance of their event marketing campaigns. Additional news and information about the company is available at http://www.Validar.com/ OR contact: Victor Kippes, [email protected] (206) 577-1123
