Your exhibiting community plays a critical role in your event’s success both in driving revenue and enhancing the attendee experience. That’s why it’s essential to equip exhibitors with tools that help them connect, measure, and prove ROI.
At Validar, we’ve learned a lot from working alongside some of the most innovative event marketers in the world. By increasing exhibitor value, organizers can justify higher sponsorship fees, improve satisfaction, and strengthen long-term partnerships.
Here are four proven strategies our customers use to deliver more value to exhibitors using the Validar platform.
1. Offer a Suite of Lead Retrieval Options—Not a One-Size-Fits-All Solution
Every exhibitor approaches lead capture differently. Some want to scan and store leads quickly; others want deeper qualification or to integrate directly into their CRM. With vCapture, you can offer multiple retrieval options tailored to each exhibitor’s goals, including:
- Dedicated mobile or device-based scanning
- Custom qualifiers to rank and categorize leads
- Bring-your-own-device access
- Offline capture that works even in low-connectivity environments
By providing flexible solutions and ensuring exhibitors understand their options before the event you empower them to capture better leads and measure ROI with confidence.
2. Track Session Attendance on Behalf of Exhibiting Sponsors
Session sponsorship is one of the most valuable opportunities you can offer exhibitors. Using Validar’s session attendance tracking (passive or active), you can provide sponsors with verified data on who attended their session, how long they stayed, and which topics generated the most engagement.
This transparency not only validates sponsorship investments but also gives sponsors actionable data to nurture leads post-event.
3. Enable Attendees to Request Meetings Based on Session Interest
When an attendee engages with session content sponsored by an exhibitor, that’s a warm lead waiting to be activated. Through EventHub Dynamic Session Evaluations, you can allow attendees to immediately request a follow-up meeting if the topic resonates.
This feature bridges the gap between education and connection helping exhibitors turn audience interest into meaningful conversations.
4. Use Gamification to Encourage Attendee-to-Exhibitor Engagement
Gamification is one of the most effective ways to boost exhibitor ROI. With EventScore, you can drive targeted engagement by rewarding attendees for visiting booths, attending sponsored sessions, and interacting throughout the event.
Our clients have achieved extraordinary results using this approach significantly increasing booth traffic and deepening attendee-exhibitor connections.
Final Thoughts
Your exhibitors invest heavily in your event. By empowering them with the right tools lead retrieval, session tracking, feedback capture, and engagement you deliver measurable value that keeps them coming back.
If you’d like to see how Validar can help maximize exhibitor ROI and enhance your next event experience, we’d love to show you how.
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