There are no better means to drive demand from customers, partners, and prospects than through a well-produced event. Where else can you meet personally with subject matter experts, people with like minded challenges and needs, see a personal demonstration and have breakfast, lunch, and dinner served? We love events, and our customers continually impress with compelling content and amazing experiences that have a tremendous impact on their attendees. A well deployed Boolean logic Opt-in or Opt-out question can be an excellent tool for you to capture the renewed interest your content generates, and to allow your audience to control how they want to be treated during and post event. You can also better capture and get the credit you deserve for the product demand you generate. Here are three (3) great Opt-in and Opt-out tips to consider when planning your next Demand Gen event. 1) ALLOW ATTENDEES TO OPT-OUT WHEN CAPTURING LEADS AT YOUR EXHIBIT. If you’re leveraging a raffle or giveaways to drive traffic to your booth, that’s great, especially if you’re using this investment to increase sales lead volume. Most leads will be what we call “trinket seekers”. That’s ok. Capture their contact information but treat them accordingly with an effective Opt-out question. Opt-out lead capture-1.png [https://validar.com/media/Opt-out lead capture-1.png] If deployed well, 10% of your captured leads should have a defined interest and need, with the remainder falling into an incubation status for your marketing stack. The economic value of categorizing your leads in this fashion can be extraordinary if you skim the good leads off the top. If you don’t, it will take your Marketing Stack at least 3 to 6 weeks to find that 10% and by then the percentage will reduce due to lead decay. 2) ALLOW YOUR AUDIENCE TO OPT-IN WHEN DEPLOYING SESSION EVALUATIONS. Session evaluations can be an excellent tool to score and benchmark your event content. It can also be used to segment your session audience via a simple Boolean logic question so you know not only who attended a session, but who wants to meet with a subject matter expert regarding the session topic? Boolean Logic question.png [https://validar.com/media/Boolean Logic question.png] We have some excellent use cases of brands leveraging session evaluations to drive meetings to their sales team live during the event. Your sales team, and marketing stack should know each segment and have been prepared to treat Opt-In hand raisers live during the event and post. 3) ACCOMMODATE INTROVERTS WITH A WELL-PLACED OPT-IN QR CODE LEAD FORM WITH AN OPT-OUT QUESTION. Are you an attendee that likes to avoid a sales pitch while walking the show floor? There are many out there and your exhibit should accommodate. QR Code Lead Form-1.png [https://validar.com/media/QR Code Lead Form-1.png] We often provide our customers with a branded lead form in addition to customer lead retrieval for this purpose. On this lead form, include an attendee facing Opt-out question, especially if you’re providing incentive for the form completion. Let us know if you’re interested in learning more [https://validar.com/quote] about how Validar can help you your event pipeline and or want to see some excellent use cases.
Validar has been delivering Onsite Registration and On Demand Badge printing for nearly 20 years and we've experienced everything that you can imagine. The tribal knowledge our team possesses is one of Validar's greatest assets and as a courtesy to our customers, we decided to pick their brain by asking all Validar employees this question. WHAT IS ONE TIP OR SUGGESTION YOU WOULD SHARE WITH A NEW CUSTOMER WHO IS CONSIDERING PRINTING A CREDENTIAL ON DEMAND VERSUS PRE-PRINTING? Here are the recommendations shared. Tip #1 - Don't create badge stock with a very small window to house the QR code. It's too variable to get it to align perfectly across every reg scenario, and it ends up not looking great! Tip #2 - For QR check-in, you may need to adjust the brightness of your phone or take your phone off dark mode for the QR to be read as efficiently as possible. Tip #3 - To tear the badge, rip up (not down) Tip #4 - When it comes to badges for different types of attendees, keeping things simple can really make your event planning smoother. Instead of dealing with various pre-branded badge designs, go for one that works for everyone and print the attendee specific, including attendee type, on-demand once they check-in. This way, you can use all your check-in stations for everyone, no matter their attendee type. Having just one type of badge stock means you don't have to worry about having different printers pre-loaded for each type of badge. It saves you the hassle of figuring out how many printers you need for each type and where to put them. Plus, with one badge design, you don't have to worry about directing people to different pickup spots based on their badge type. It's less confusing for everyone involved. So, sticking with one badge design and printing attendee specifics on-demand is not only easier but also saves you money and time. It's a win-win for both you and your attendees!" Tip #5 - The number of man-hours your event team will spend organizing preprinted badges into alphabetized rows/packets for attendee pickup can be very high, especially if it is an event with a few thousand attendees. You will then spend more man-hours consolidating packets throughout the course of the event as attendees arrive, and more hours after that in rectifying your list at the end of the event to figure out who actually attended. Tip #6 - Printing on demand allows us to fix anything while the guest/attendee is present. When we preprint, we aren't always able to catch what the client wants for their name or email or company, which means we end up printing that badge twice. There is a lot more reprints when we preprint. Tip #7 - Prepare for lots of extra time on your hand onsite - the on demand printing takes so much strain off of your staff during the event reg. We felt silly having so much staff onsite! Tip #8 - Get creative! The sky is the limit and we can print some innovation solutions to elevate the attendee and client event experience and efficency of the event overall. Tip #9 - Printing on demand is more efficient versus going through a stack of pre printed badges especially for larger events. It also seems to be a more personal check in experience. Bonus tip: If printing on a double sided perforated paper badge, avoid printing name credentials on both sides as this can lead to consequently producing two badges by tearing the badge in half and sharing the other side to someone else who is unregistered/not paid. This topic is near and dear to Validar, and the conversation we've had on this topic at our annual summer gathering is always enlightening. We love delivering an epic attendee first impression for our customers. If you're interested in learning more about Validar's vCheckin Onsite Registration platform, let us know! [https://https://validar.com/quote]
Many Associations and Companies are challenged with keeping their communities involved and engaged after their marquee event. Keeping content fresh and valuable for the entire community is a never ending process, and engagement overall drops precipitously. This is where a good loyalty program can help to encourage, recognize, and reward attendee engagement with the intent of raising engagement overall, just like your favorite Airline or Hotel Rewards program. Validar has learned a ton from some very smart event marketers on how to best leverage gamification to drive attendee behavior that they desire. We’ve also seen some excellent use cases of brands effectively leveraging gamification for extended events. Here are some tips to consider for event programs that have multiple activations per year, in different formats such as small intimate events, webinars, or hybrid events with content and sponsored assets hosted for an extended period of time. 1) CREATE A PROGRAM WITH BENEFITS THAT RESONATE WITH YOUR COMMUNITY. Have you ever purposely flown one airline for the MVP benefits, or additional miles? Your loyalty program should be structured in a similar fashion. Those that engage at a high level should earn benefits that resonate with the entire community! If done well, your end of season events could earn community member benefits that warrant attention! Loyalty Program Levels.png [https://validar.com/media/Loyalty Program Levels.png] 2) REWARD ACTIVITY THAT IS IMPORTANT TO YOU. This is easy when you’re an Airline or Hotel. Buy a ticket, or stay and earn points! With events, you can be more creative, whether it be rewarding attendee to event, attendee to session, attendee to exhibitor, attendee to attendee, or attendee to session evaluation activity. We’ve seen some extraordinary results of brands increasing KPI’s such as the following: * Session evaluation response rates * Average sessions attended per attendee * Attendee to Exhibitor visit percentage * Average number of exhibitors visited per attendee. A loyalty program focused on encouraging behavior that aligns with your program intent can be very useful! 3) PROMOTE YOUR LOYALTY RECOGNITION TO THE ENTIRE COMMUNITY! Let the entire community see your recognition and rewards! This is a great tool to help raise engagement across the entire community. At each event, recognize those that have earned it, and encourage others to emulate. MVP Gold.png [https://validar.com/media/MVP Gold.png] 4) KEEP YOUR DIGITAL ASSETS (SESSION AND SPONSOR CONTENT) ACTIVE! Many brands have learned the value of recording event content and hosting it over time for community members to consume. Many platforms host sponsorship assets as well such as digital booths, product related content, videos etc. By active, we mean reward your community members if they consume this content, or engage with digital sponsor assets. Validar has an engagement platform called EventScore [https://validar.com/products/eventscore] that was enhanced during the Pandemic. EventScore is fully integrated with a corporate gifting platform called Loop & Tie [https://www.loopandtie.com/]. Gifts can be curated by type and distributed on a point threshold basis just like an Arcade Prize Counter, or random drawings. Let us know if you’re interested in learning more [https://validar.com/quote] about how EventScore can help you increase engagement activity for a single event, or your entire community event series.
INTRODUCTION Officially launched in August of 2010, the VMware User Group (VMUG) is an independent, global, customer-led organization, created to maximize members’ use of VMware and partner solutions through knowledge sharing, training, collaboration, and events. They are managed by an association management firm, Innovatis Group. Every year they produce a Global event series called VMUG UserCons. At these one-day conferences, attendees can connect with hundreds of VMware users, attend educational sessions led by industry experts, receive an inside look at exciting VMware and partner products, plus much more all at no cost to the members. This event provides an excellent opportunity for VMware Users to learn and network. It also provides an excellent opportunity for other companies to sponsor and exhibit to get access to this community to generate valuable business connections. 2nd slide image.png [https://validar.com/media/2nd slide image.png] VMUG NEEDS VMUG is a non-profit organization focused on maximizing knowledge sharing, enhancing the attendee experience and finding efficiencies, all while keeping expense mitigation top of mind. The Innovatis Group works with several vendors and because VMUG was in the market for a solution that would deliver a best-in-class attendee experience prior to and during their event, could track content consumption, and score content effectiveness they sought out Validar to be their partner. EVENT TECH PLATFORM VALUE Validar was chosen to be VMUG’s onsite registration and attendee tracking event technology provider. This decision was based upon Validar’s ease of deployment, live remote support capabilities, and the depth and breadth of their products. The Innovatis Group team also made the decision to take on the on-site responsibilities to lessen deployment costs for the organization of VMUG. The Validar solutions deployed in a self-support fashion were: Validar® vCheckin Onsite Registration integrated with Fonteva Validar Session Attendance Tracking – self scan stations Validar vCapture Lead Retrieval EventHub® Attendee tool integrated with CrowdCompass EventScore Gamification With these solutions VMUG members were able to receive a best-in-class attendee experience and the team was able to track each journey, score session content on a Likert scale, and recognize / reward attendees that engaged in an exceptional fashion. More specifically, they used EventScore to reward attendees for going to sessions, engaging with Exhibitors, and providing feedback on session content. SELF-SCAN SESSION TRACKING Being a free event, human resources are not as plentiful as they might be for fee-based events. Most companies require a human resource to man a session scanning device to make sure attendance counts are accurate. VMUG was originally concerned that attendees would bypass self-scan stations. To over come this, they provided incentive to their community, and leveraged Validar’s EventScore Gamification platform. EventScore was used to recognize and reward session attendance, and session feedback. This proved to be so effective that some attendees attempted to scan themselves into multiple concurrent tracks to earn more recognition and points. Subsequently, Validar had to add a feature to the solution to only allow points for one session per concurrent track. The incentive did resonate well with attendees in all markets. 5th slide image.jpg [https://validar.com/media/5th slide image.jpg] SESSION EVALUATIONS GAMIFIED! The best way to gauge your performance as an event producer is through candid feedback. The Innovatis Group recognizes this, and they did a brilliant job leveraging EventScore to foster active participation and feedback on session content to better inform real-time decisions for VMUG. Validar believes evaluation response rates (% of session attendees that complete the session evaluation) need to be at least at a 15% or above to have a data sample representative of your audience. We also benchmark best-in-class event performances across common Key Performance Indicators (KPI’s). The VMUG UserCon Series results were extraordinary, especially regarding evaluation completions. With the Validar solution, each attendee was invited to provide session feedback via the Validar EventHub® Attendee tool, integrated with CrowdCompass. If an attendee was tracked going to two (2) sessions, they were presented with a unique survey for only those two sessions, with content scored on a Likert scale. Attendees were recognized a rewarded for this feedback. VMUG performed very well! Attendees completed on average 38% of evaluations presented across 23 events globally! The average across 10 of our best-performing events for this KPI is 11.65%. EXHIBITOR ENGAGEMENT GAMIFIED The VMUG UserCon exhibiting community is a vital component to their event program, and making sure their exhibitors receive the lead volume and quality they expected is a big focus. VMUG also leveraged EventScore to recognize and reward attendees for visiting their exhibitors. This event series has proven that gamification can increase attendee to exhibitor engagement rates. One of the KPI’s that Validar benchmarks is Attendee to Exhibitor visit percentage. 55.64% of Attendees visited at least one exhibiting sponsor across 23 events globally! The average across 10 of our best-performing events for this KPI is 36.59%. 7th slide image.jpg [https://validar.com/media/7th slide image.jpg] CONCLUSION Getting results like this requires not only a great platform, but a great team that knows how to leverage technology. The Innovatis Group sets high expectations for the organizations they support, and they expect their technologies partners to match their level of performance and excellence. We’re very proud to have been of service. Let us know if you are into a deeper dive into these solutions.
RSNA.png [https://validar.com/media/RSNA.png] Exhibiting at tradeshows can be exhilarating, and exhausting at the same time. Generating demand for your company’s products and services in a tradeshow environment requires energy and creativity to warrant the attention of event attendees. “Don’t tell me what you want me to hear. Tell me what I am looking to learn!” "Don't waste my time" Says every event attendee ever. As an event manager, how can you best capture and categorize the leads and interest your activation and exhibit generates? Validar has been servicing event producers since 2003 and we understand this challenge very well. Here are our 4 tips to consider that’ll help you capture leads with ethical attendee treatment in mind. 1. Treat lead capture differently for high traffic activations versus one to one product demos. If your event investment includes multiple activations such as an intimate dinner and presentation, breakout session launching a new product, a theater within your exhibit with 15 minute presentations with the goal of driving attendees to meetings and personalized demos, each might require a unique data capture strategy to insure your solution is not intrusive to the attendee experience. Lead capture should be different for your high-traffic activations than your personalized demonstrations and meetings. No matter the strategy each should allow the attendee to control how he or she wants to be treated. 1. Customize your Lead Retrieval to categorize leads by where they fall in the sales cycle. Not all leads are created equal, and understanding where each prospect stands in the sales cycle is crucial for targeted follow-ups. Capturing this with technology is an art, and should be an extension of the experience and natural conversation with your attendee. More specifically if you are; * Gifting to drive traffic - If you’re giving away a t-shirt or squishy ball as a means to drive traffic and increase lead volume, allow attendees to “opt-out” with a qualifier. Make sure your team is fully trained on the intent behind this qualifier so data is authentic. Branch out with your qualifiers if that attendee has a genuine need that you can address. Opt-out-2.png [https://validar.com/media/Opt-out-2.png] * Tracking theater or session attendance - Allow your audience to opt-in through deployment of dynamic evaluations. This is an excellent way to drive meetings and product demos! 1. Create a means for attendees to opt-in without engaging in a conversation Often attendee may not be interested in engaging in a conversation or sitting through a session, but they see value in your product offering. Allow these attendees to opt-in by scanning a QR Code to access a form. Gamify this activity and make sure to ask if they have a genuine interest in your offering, or just want to play the game. Opt-in form.png [https://validar.com/media/Opt-in form.png] QR Code Opt-in- example - Capture leads anywhere from anyone! 1. Recognize and reward engagement as a means to raise engagement overall! Gamification can be an excellent means of driving traffic to your activities. With the right lead capture strategy this can be an invaluable investment, provided attendees can control treatment. Recognizing and rewarding product demos, session visit, evaluation completions will increase participation across all touchpoints. There is an art to lead capture, and you owe it to your sales team and attendees, to capture leads in this fashion. Treat those that have a need, nurture those that have granted permission, and do so in a personalized fashion based upon their role. More to come on the nurture category in our next post. Click here if you want to learn more. [https://validar.com/quote]
In The Fast-Paced And Demanding World Of Today’s Professional Landscape, Finding A Balance Between Work And Personal Life Can Be Challenging. The Constant Juggle Between Meetings, Deadlines, And Personal Responsibilities Often Leads To Heightened Stress Levels. Fortunately, There Are Practical Strategies To Ease Worklife Stress And Foster A More Harmonious Balance. Here Are Six Tips To Help You Navigate The Complexities Of Your Worklife While Maintaining Your Well-Being. 1. Prioritize And Organize: Start By Identifying Your Most Critical Tasks And Prioritize Them. Break Down Larger Projects Into Smaller, More Manageable Tasks, And Use Tools Like To-Do Lists Or Project Management Apps To Stay Organized. By Having A Clear Understanding Of Your Priorities, You Can Approach Your Workload More Efficiently And Reduce The Stress Associated With Feeling Overwhelmed. 2. Establish Healthy Boundaries: Setting Boundaries Is Crucial For Maintaining A Healthy Work-Life Balance. Clearly Define Your Working Hours And Communicate Them To Your Colleagues. Avoid The Temptation To Constantly Check Emails Or Take Work Calls During Your Personal Time. By Establishing Boundaries, You Create A Clear Separation Between Work And Personal Life, Allowing You To Recharge And Better Handle Workplace Challenges. 3. Take Regular Breaks: It May Seem Counterintuitive, But Taking Breaks Can Significantly Improve Productivity And Reduce Stress. Schedule Short Breaks Throughout Your Workday To Stretch, Take A Walk, Or Engage In A Quick Mindfulness Exercise. Stepping Away From Your Desk Allows You To Refresh Your Mind And Return To Tasks With Increased Focus And Energy. 4. Delegate And Collaborate: Recognize That You Don’t Have To Carry The Entire Workload On Your Shoulders. Delegate Tasks When Possible And Collaborate With Colleagues To Share Responsibilities. Effective Teamwork Not Only Lightens The Load But Also Fosters A Positive Work Environment. Delegating Tasks Allows You To Focus On Your Strengths And Contributes To A More Balanced And Fulfilling Work Experience. 5. Practice Mindfulness And Stress Reduction Techniques: Incorporate Mindfulness And Stress Reduction Techniques Into Your Daily Routine. Whether It’s Through Meditation, Deep Breathing Exercises, Or Yoga, Taking Time For Mindfulness Can Help You Stay Centered And Resilient In The Face Of Workplace Challenges. These Practices Can Be Powerful Tools For Managing Stress And Promoting A More Balanced Perspective. 6. Invest In Professional Development: Enhance Your Skills And Knowledge To Boost Your Confidence And Reduce Work-Related Stress. Investing In Professional Development Not Only Improves Your Job Performance But Also Opens Up New Opportunities For Career Growth. Attend Workshops, Take Online Courses, Or Seek Mentorship To Continually Develop Your Skills And Stay Ahead In Your Field. Achieving A Healthy Work-Life Balance Is An Ongoing Process That Requires Intention And Commitment. By Prioritizing And Organizing Your Workload, Establishing Healthy Boundaries, Taking Regular Breaks, Delegating Tasks, Practicing Mindfulness, And Investing In Professional Development, You Can Ease Worklife Stress And Create A More Sustainable And Fulfilling Career. Remember, Finding The Right Balance Is Not Only Beneficial For Your Well-Being But Also Enhances Your Overall Effectiveness As A Professional.
Join us in this insightful episode where we delve into the intersection of artificial intelligence and event marketing. Host Aby Varma, a B2B marketing leader, drives an in-depth conversation with Victor Kippes, CEO of Validar, a company known for its innovation in B2B lead management for events. Victor, with over two decades of experience in sales and marketing, brings valuable insights to the table, especially following his recognition as one of EventEx’s Most Influential Event Technology Professionals. This episode is a must-listen for anyone interested in understanding the dynamic role of AI in the evolving landscape of event marketing and management.Here are key highlights. * AI in Marketing: Victor discusses the transformative role of AI in marketing. He emphasizes how AI accelerates the understanding of client needs and preferences, enhancing marketing strategies. * AI in Event Management: The focus shifts to the application of AI in event technology and how AI aids in navigating large, complex events, enhancing attendee experience by recommending sessions and networking opportunities based on individual goals and preferences. * Data Analysis and Event ROI: A discussion then revolves around how AI can revolutionize data analysis for event planners, helping to synthesize vast amounts of event data to clearly demonstrate ROI. * Privacy Concerns and Ethical AI Use: Victor emphasizes the importance of compliance, ethical data collection, and AI usage in the event industry, noting the variation in requirements based on industry and audiences. * Future of AI in Events: The conversation takes a forward-looking approach, discussing the potential of AI in transforming the event industry, including the integration of AI in hybrid event models. * Advice for Marketers and Event Planners: Victor concludes with advice for professionals navigating the rapidly evolving AI landscape, emphasizing the need to focus on technologies that genuinely add value to the attendee experience and event management efficiency. Podcast Link: https://marketscale.com/industries/business-services/ai-is-revolutionizing-event-technology/ [https://marketscale.com/industries/business-services/ai-is-revolutionizing-event-technology/] Spotify: https://bit.ly/40X9ksE [https://bit.ly/40X9ksE] Apple: https://bit.ly/411r0TL [https://bit.ly/411r0TL]
We are very fortunate to work with intelligent B2B event marketers every day and we’ve learned a ton. This post discusses one topic that we often see as an opportunity for improvement specific to leveraging Marketing Automation when dealing with event data: The power of lead skimming at tradeshows. Marketing Automation has proven to effectively score leads based on implicit and explicit responses to digital content. The value is exponentially different though when dealing with event data. Here are some tips to consider when treating event data with your marketing stack during and post event when exhibiting at a trade show. Validar often serves exhibitors at large tradeshows with custom lead retrieval. On one occasion, a sales leader asked us where their leads would be going post-event. His concern was that all leads would be uploaded into their Eloqua platform for nurturing. When this happens, they often have to wait 5 to 6 weeks before a lead is distributed. He wanted his leads now, which is a value our lead retrieval solution can deliver. At this event, Validar categorized leads by value with Marketing Automation in mind. We were also skimming leads off the top to bypass their marketing stack if that lead is defined as “sales-eady”. What is skimming? Skimming is, identifying where buyers are in their buying cycle by asking relevant questions when in dialog. When identified as “sales ready” they are skimmed off the top, bypassing Marketing Automation and going direct to Sales. Essentially, we front-end every scan with a qualifier that allows each attendee to control how he or she would like to be treated. It is very important that your booth staff capture genuine sentiment. Opt-out.png [https://validar.com/media/Opt-out.png] If an attendee expresses interest in your products and services, we then branch out to further qualify their needs for presentation to sales for follow-up. Sales-Ready.png [https://validar.com/media/Sales-Ready.png] Leads were categories in Hot, Warm, and Cold categories for treatment by Sales and their Marketing Stack. Those leads that expressed interest bypassed Marketing Automation and were passed to Sales. Prior to this, all leads were captured by a simple scan, and then processed within their Marketing Stack. When incubating leads it may take 6 to 8 weeks to find out which leads are “sales-ready” versus “trinket seekers” simply because Marketing Automation bases its score on implicit and explicit activity. When following up directly which many companies do, it may take 4 to 6 touches in order to capture that person’s attention again. This can be especially frustrating to sales when they find out 5 touches later that this lead was generated due to a raffle at an event. The economic benefits of skimming can be tremendous for several reasons. 1. You no longer are paying a salesperson to call non “sales-ready” leads. 2. You can avoid lead decay by treating “sales-ready” leads appropriately and right away. If done well, your pipeline impact will increase tremendously! Reach out if you would like to learn more [https://www.validar.com/quote/].
Onsite registration is the first point of contact between event attendees and organizers, making it a critical aspect of ensuring a positive experience for all participants. First impressions are so important at face to face events! To guarantee a seamless event journey, event planners must cultivate good onsite registration habits. In this blog post, we’ll explore 10 essential habits gathered by Validar employees that can enhance the registration process and set the stage for a successful event. PROVIDE CLEAR SIGNAGE, DOCUMENTATION AND MAPS AT REGISTRATION. This will help eliminate the series of questions from attendees that can extend the throughput time. Where is the show floor? How do I get my mobile app? What time does the keynote start? Clear pre-registration communication will help eliminate these questions and speed things up. TAKE ADVANTAGE OF CHOKE POINTS AND ENCOURAGE EARLY REGISTRATION By setting up self service check-in stations at airports, and hotels, you can reduce traffic at your main registration area significantly. Validar often breaks up our customers registration configuration with stations placed at hotels to capture early registrants and reduce foot traffic in the central registration area. QR CODES IN A MOBILE WALLET ARE FASTER THAN QR CODES IN AN EMAIL. The more effectively you market ticketing pre event, the faster your check-in throughput will be. Have clear signage telling attendees to pull up their QR code before getting to the main registration areas. Validar offers two types of QR Codes, an embedded image depicted in an HTML email, and a PK Pass File that can be downloaded into a IOS or Android Wallet. We often see attendee searching for their emailed QR Code on their mobile phone, which in some cases can take longer than a search. Mobile wallets are much faster! Market the heck out of them, and track their usage. PK-PAss-File.jpg [https://validar.com/media/PK-PAss-File.jpg] MAKE SURE YOUR CHECK-IN APPLICATION EXPLICITLY DEPICTS WHERE THE CAMERA IS LOCATED ON IPADS! This is something that Validar focuses on when customizing vCheck-in on iPads. If built well, attendees should know exactly where to show their QR Code when checking in. QR-Code-Checkin-600x436.png [https://validar.com/media/QR-Code-Checkin-600x436.png] LIMIT REQUIRED FIELDS FOR WALK-INS AS MUCH AS POSSIBLE. If your registration form is long, handle walk-on’s in a separate area. Leverage auto-fill whenever appropriate and have an escalation desk with clear signage. A “LINE BUSTING” MOBILE TABLET CAN BE A VERY EFFECTIVE WAY TO REDUCE A LARGE RUSH OF ATTENDEES. These tablets along with strategically placed printers can be a very effective means to reduce sudden lines. SEPARATE BADGE, LANYARD ASSEMBLY, AND SWAG GIVEAWAY FROM THE CHECK-IN STATIONS. The more you ask your concierge to do at check-in, the longer the throughput will be. If you do ask your concierge to assemble badge, lanyard, and distribute swag at check-in, increase your station count to accommodate the increased throughput. Validar often conducts a throughput analysis on behalf of our clients that takes into account average throughput with an adjustable station count. This helps determine the hours it will take to process an estimated attendee count. It is very important that you understand this metric, especially for one day non-fee based events. IF POSSIBLE, DO ONE BADGE DESIGN, AND PRINT ATTENDEE TYPE AND SPECIAL DISTINCTIONS ON-DEMAND. We always encourage our customers to follow this principle when printing on demand. The attendee flow will be much cleaner, wide open and faster. Attendees should be able to check-in at any station. CONSIDER STRAIGHT FUNNELS VERSUS SNAKE LINES Our employees are very passionate about this one. Trust us when we say, your check-in process will go much faster! Snake lines can slow things down, as they often bottleneck the line on one end. Attendees often get distracted and or wait for the closest check-in station, versus choosing one that is open further down. With Snake Lines, it is very important to have a diligent line monitor directing people or you run the risk of things really slowing down. Shorter straight lines help speed up the check-in process as attendees naturally choose the shortest line. You’ll find find these lines are managed by a speedier concierge. One key thing to note with straight lines, make sure you leave room for attendees to exit the counter space without having to walk in front of check-in station monitors. Snake lines often do not leave that space, which creates a situation where attendees exit in front of others attempting to approach a check-in station. DIRECT CLIP TO BADGES, DON’T USE BADGE HOLDERS Direct clip to badges are very popular, especially if the badge is an eco friendly option. They’re faster as well since you do not have to insert into a badge holder. Validar is very much on top of sustainable, durable badge options! Conclusion: Mastering onsite registration is a pivotal step in creating a positive event experience for attendees. By cultivating these 10 good onsite registration habits, event planners can not only simplify the registration process but also set the stage for a memorable and successful event.
Crafting effective marketing feedback is an intricate skill that we’ve honed through collaboration with astute event marketing teams. In this post, we’ll delve into essential strategies that we consistently recommend. These strategies not only ensure satisfactory response rates but also yield feedback that is invaluable for refining your future event programs. 1. Utilize the Power of a Numerical Likert Scale Implementing a numerical Likert scale to assess your content opens the door to benchmarking across various sessions and event experiences. The insight gained from this approach empowers you to identify sessions that struck a chord with attendees and, equally important, sessions that fell short. Armed with this knowledge, you can make necessary adjustments to enhance the overall quality of your event program. 2. Maintain Consistency in Questioning Consistency is paramount when benchmarking content. Our top-tier clients prioritize uniformity by posing the same questions for each session. Key areas of focus include speaker performance, the caliber of presented material, and session value. This practice not only ensures a standardized evaluation process but also furnishes you with insights that are directly comparable across sessions. 3. Uncover Invaluable Insights Through Comment Capture Could there be more to an attendee’s thoughts on a session than what a Likert scale can convey? Absolutely. By extending an invitation for attendees to elaborate on their Likert scale responses, you’re inviting a wealth of specificity. This approach sheds light on the reasons behind certain scores, granting you a deeper understanding of the attendees’ perspectives. 4. Transform Evaluations into Audience Segmentation Tools Picture this: you’ve attended an enlightening session and are eager to engage with the speaker afterward, only to be met with a lengthy queue post-session. Enter the potential of evaluations. By incorporating an “opt-in” option in your evaluation form, attendees can express interest in further engagement with speakers. This proactive approach facilitates seamless post-session interactions and equips your content team to follow up effectively, fostering meaningful connections. In conclusion, the art of effective event evaluation involves employing strategic techniques that not only bolster response rates but also extract actionable insights. By integrating numerical Likert scales, consistent questioning, comment capture, and audience segmentation, you transform evaluations into invaluable tools for enhancing your event experience. Your journey towards more impactful events starts with these four fundamental steps.