We take great pride in our ability to measure content effectiveness and provide meaningful insights that drive better event outcomes.
Many teams underestimate how much value they are leaving on the table when session evaluations rely solely on mobile app adoption.
Validar’s EventHub® Attendee Tool is designed to address this gap and deliver measurable impact.
Here’s why organizations choose EventHub® for session evaluations:
1. Feedback from multiple channels, not just the app (mobile app, phone, and email)
When relying on a mobile application, session evaluation response rates are directly tied to app adoption—which can vary significantly depending on the event.
- Without strong promotion or incentives, adoption rates often reach only 20–30% of total attendance
- With effective promotion (e.g., exclusive content, gamification, on-site messaging, or incentives like contests or rewards), 55–65% is considered a strong benchmark
This means a significant portion of attendees may never provide feedback if the mobile app is the only channel available.
Organizations such as Black Hat and Game Developers Conference partner with Validar for this reason. EventHub enables feedback collection during sessions via mobile app or QR access, as well as follow-up outreach at the end of each day and post-event to ensure all attendees have the opportunity to respond.
2. You do not need a mobile application with EventHub®
Not all events are well suited for a mobile application. One-day events, non-fee-based programs, or smaller conferences with limited session tracks may not justify the cost or complexity.
With EventHub®, attendees can simply scan a QR code, authenticate, and submit feedback in real time during each session. When paired with post-event email outreach, this creates a highly effective and accessible feedback strategy.
3. Validar scores session content using a Likert scale
EventHub leverages a standardized Likert scale to evaluate session performance. While this approach is widely recognized, its true value lies in how it enables consistent benchmarking across your entire program.
This allows event organizers to:
- Compare sessions against one another
- Identify top-performing and underperforming content
- Evaluate speaker effectiveness
- Make more informed programming decisions for future events
4. Enable attendees to request follow-up with content owners
EventHub allows attendees to opt in to connect with subject matter experts through a simple yes-or-no question tied to each session.
Responses indicating interest can be automatically captured and distributed as a distinct lead dataset. This is especially valuable for:
- Exhibitors sponsoring sessions
- Sales teams supporting demand generation programs
- Event organizers looking to extend engagement beyond the session
If you have a moment, the short demo at the 2:55 mark in this video highlights this capability in action.
5. Gamification through the My Score activity view
Validar’s EventScore platform enhances engagement by incentivizing attendee participation across sessions, exhibitors, and evaluations.
Through the My Score tab, attendees can view their activity, track engagement points, and see how they rank on the event leaderboard. This visibility encourages continued interaction and has proven to significantly improve session evaluation response rates when properly promoted.
We would be happy to discuss how this approach could support your upcoming programs.
Please select a time here if you would like to learn more
.png&w=3840&q=75)
.png&w=3840&q=75)