June 14, 2012 Show: Sales Lead Management Association interviews Victor Kippes

SLMA Radio host Jim Obermayer asks Victor if the rumors of the demise in trade shows as a lead generation medium are true? How can marketing managers make the most of their trade show investment? Are marketing automation vendors correct in stating that tradeshows are a bad investment compared to inbound marketing?  This interview offers a refreshing perspective on the benefits of face to face marketing to those that are beginning to question their event investments. [audio src="http://slma.podbean.com/mf/play/hyup3w/SLMA-062112.mp3"]