Presentation: How to Measure ROI for Exhibits and Events

  {{image}}   In today’s B2B event industry, marketers are challenged to generate high demand and find leads using limited resources, such as a tight budget. This can lead to making risky or even misguided decisions that may not necessarily pay off in the end. Luckily, the last few years have brought us technology that can predict, measure and analyze the ROI of events in order to make strategic decisions and allocate resources in such a way that brings the highest ROI. Join Validar’s Founder and CEO Victor Kippes in his educational talk at the Exhibitor Conference this November to learn how to measure the ROI for your future exists and events. In this session, you will learn to:

    • Predict and measure the revenue impact of your event content and strategies using pre-, during and post-show event data.
    • Apply lead and data capture best practices
    • Take pre-event preparatory steps with your CRM and marketing automation that will facilitate follow-up, taking and the creation of reports

Head over to the Session Information Page to learn more about the talk and book your spot now!