Validar Corporation Releases ShowUpload™

Seattle, WA - September 21, 2006

ShowUpload™ enables Event Registration Contractors to automatically post exhibitor leads on-line into the Full Measure Lead Management Portal.

Validar™ Corporation, a leading provider of interactive marketing campaign and event measurement software, today announced the expansion of their product line by introducing ShowUpload™. ShowUpload allows event registration contractors to deliver to exhibitors web based access to their leads via a very powerful web based lead management tool.

Exhibitors today are accustomed to gathering leads via standard lead retrieval terminals in a spreadsheet format, or on paper. Once these leads are captured a significant amount of time and effort is expended processing this data in preparation for distribution to sales. With ShowUpload™, Registration Contractors can now easily take data from any lead retrieval device and post these leads on-line into Validar's Full Measure Lead Management Portal, which is a web based reporting tool focused on automating these post event lead processing activities.

ShowUpload™ is very easy to use for both the Registration Contractor and Exhibitor. Post event our Registration Partners simply consolidate their exhibitor data into a predefined XML format, post these leads via the Show Uploader upload utility, and then the application will send out a personalized email to all exhibitors with a unique user name and password and the URL to click on to access their leads.

ShowUpload™ is a great extension to our suite of Event Measurement tools because it services the entire ecosystem of a particular event, the Registration Contractor, Show Manager, and Exhibitor", says Duncan Harrod, CTO of Validar Corporation. "ShowUpload™ with our web portal enables Event Registration Contractors and Show Management to access all exclusive reports showing drill down activity by exhibitor and attendee. In addition, exhibitors will be able to take advantage of our CRM integration tools and lead management utilities. It doesn't matter what lead retrieval device is used, everyone is served."

To learn more about Validar's Measurement and Collaboration Tools, please visit http://www.Validar.com.