Modern Mind Software changes name to Validar Corporation
MEDIA ALERT — For Immediate Release
Seattle, WA — September 8, 2005
Modern Mind Software, Inc. announced today that it has changed its company name to Validar Corporation. This name change emphasizes Modern Mind Software's commitment to helping Marketing Professionals 'validate' their marketing investments by enabling them to measure returns from all marketing touchpoints. Additionally, the change to Validar Corporation better reflects the direction of Modern Mind's research and development, setting a platform for the natural evolution of the market and future product line expansion.
Along with the name change, the company adopted a new corporate identity, including a new logo and website that can be found at www.validar.com. The changes are effective immediately, and all future business activity will be conducted under the new name.
“Effectively we are leveraging the phenomenal success of the Full Measure and Interactive System product lines in the Marketing Measurement space,“ said Victor Kippes, President for Validar Corporation. “With our tremendous growth in the Marketing Tradeshow and Event measurement space, we felt it was a good time to capitalize on the momentum of our product family.“
“In conjunction with our aggressive software development and service strategies, we have been pursuing the development of a strong corporate identity that will accurately represent our company and its services to our clients and prospects“, stated Kippes. “While our company name is changing, all core elements of the organization will remain the same. ValidarT Corporation will continue to provide our customers and partners world class collaboration and measurement tools and we will continue to place emphasis on our strong partnerships with industry leaders,“ continued Kippes.