Validar Corporation Announces Release of Full Measure Pocket PC
MEDIA ALERT — For Immediate Release
Seattle, WA — November 11, 2005
New product enables Value Added Resellers to deliver functionality of PC version of Full Measure on a mobile hand-held Pocket PC.
Validar™ Corporation, a leading provider of interactive marketing campaign and event measurement software, today announced the expansion of Validar's Full Measure™ Product line to include a new Pocket PC version of their Full Measure™ Event Measurement Solution. This new Pocket PC version allows Value Added Resellers to offer a rich suite of Full Measure measurement tools to their customers in an un-tethered mobile solution.
With Full Measure™ Pocket PC, exhibitors can now measure the effectiveness of all components of their exhibit whether it include session tracking for theater presentations, to ranking and categorizing their leads based upon whatever criteria they desire, by product type or customer type. With the Full Measure™ Pocket PC Exhibitors can change the configuration with the click of a button from profiling booth attendees to storing data on swipe for theater and breakout sessions. Similar to the PC based version of Full Measure, all that is required is determining what three or four things you would like to learn from each visitor, how you would like the design branded, and we design a survey to support your goals. We will then ship your Pocket PC already pre-mapped to the event badge media. All you have to power it up and your good to go. Validar Corporation works directly with Show Management and Registration in supporting your event measurement needs before, during and after the event.
The value of Validar's Full Measure application to the Exhibitor and Show Producer is significant especially when considering processing leads and activity post event. For many companies, it takes weeks and multiple touches to get their leads into a workable state. Most cold leads require on average 4-5 touches per record to determine the good leads from the bad leads. Full Measure eliminates the need to process leads in this manner by automatically separating the good leads from the bad leads in real time based very specific customized criteria. We can also separate leads into distinct sales territories so you don't have to at the end of the event.
The Full Measure Pocket PC is also equipped with a powerful upload utility that automatically posts on line an exhibitor leads based upon event specific goals and objectives directly from the show floor with a click of a button. Once leads are posted, exhibitors can create a unique and very powerful graphical view of their leads by any criteria they desire, such as territory, lead value, or product type.
“Full Measure Pocket PC is a very natural extension to our line of event measurement solutions“ said Victor Kippes, President for Validar Corporation. “With the Full Measure™ Pocket PC, Exhibitors can now use one mobile unit for all aspects of their event or exhibit.“ The software has been architected to be extremely easy to use and configure for different sessions. Now Show Managers and Exhibitors can quickly reconfigure their lead retrieval device to track traffic patterns by time of day, session, or theater presentation, with the click of a button. Once the session is over, the configuration can be changed back to profiling leads.