Validar Corporation Announces the Release of Full Measure Version 2.0

MEDIA ALERT — For Immediate Release

Seattle, WA — July 7, 2004

Validar Corporation, the leading developer of interactive marketing technologies announces the availability of Full Measure™Version 2.0

Now you can easily turn any USB-enabled computer into a mobile data capture Kiosk. Data can be gathered at any customer or prospect-facing event to get immediate feedback about market conditions, employee issues, and propensity to buy your products. Full Measure is a plug-and-play offering that will provide seamless capture of visitor contact information and important profile questions.

With Full Measure you can:

• Rank and categorize leads and visitors based upon YOUR criteria
• Create customized content branded to your event or exhibit
• Easily integrate with any badge media (Bar Code, Magnetic Stripe, etc.)
• Use your own PC, even if it is being used for very important product demonstrations
• Simply plug in the memory stick and badge reader — no software installation or Internet connection required
• Receive data and leads delivered in a very effective web report after the event

“This is a perfect solution for Tradeshow Exhibitors, and Registration Companies that deliver lead retrieval solutions. Most marketing professionals measure their effectiveness at tradeshows and events based upon conversations they have had with visitors to their exhibit, traffic levels and volume of giveaways,” according to Victor Kippes of Validar Corporation. “With our new Full Measure solution, we essentially give exhibitors the ability to have a conversation with every person that visits their exhibit or event in an automated and controlled fashion. Now you can approach tradeshows and events as a measurable investment. You let us know what things you would like to find out about each visitor, and we design a survey to support your goals.”

Full Measure also offers valuable services prior to the event to promote your presence, and after the Event to gather valuable feedback and measure results based upon the event’s original goals and objectives.